NEXT/NOW™ Agency


Privately owned NEXT/NOW has transported people to the future, to virtual racetrack pits and to peaceful bioluminescent forests. It’s projection-mapped walls, floors, tables, sculptures, buildings and vehicles place users in new worlds and fans in the shoes of their favorite athletes. With a toolbox that’s brimming with virtual and augmented reality, gesture, LED, holograms, facial tracking, multi-touch screens and more, NEXT/NOW connects people with brands in deeply immersive environments that dial up the “wow” factor.



1200 West Lake Street
Ste. 1
Chicago, Illinois 60607
United States


  • Augmented Reality
  • Virtual Reality
  • Gesture Control
  • Projection Mapping
  • Motion Tracking
  • Holograms
  • Emotion Tracking
  • Multi Touch
  • LED
  • Video Walls
  • DIgital Content
  • Innovation Centers
  • Corporate environments


10 Tips for VR as Activations

10 Tips for VR as Activations

Tips for VR (Virtual Reality) and best practices with links to award winning cases studies and brand activations from a seasoned VR and 360 studio.