NEXT/NOW™ Agency


Privately owned NEXT/NOW has transported people to the future, to virtual racetrack pits and to peaceful bioluminescent forests. It’s projection-mapped walls, floors, tables, sculptures, buildings and vehicles place users in new worlds and fans in the shoes of their favorite athletes. With a toolbox that’s brimming with virtual and augmented reality, gesture, LED, holograms, facial tracking, multi-touch screens and more, NEXT/NOW connects people with brands in deeply immersive environments that dial up the “wow” factor.


1200 West Lake Street
Ste. 1
Chicago, Illinois 60607
United States


  • Augmented Reality
  • Virtual Reality
  • Gesture Control
  • Projection Mapping
  • Motion Tracking
  • Holograms
  • Emotion Tracking
  • Multi Touch
  • LED
  • Video Walls
  • DIgital Content
  • Innovation Centers
  • Corporate environments


10 Tips for VR as Activations

10 Tips for VR as Activations

in Event/Experiential Agencies, Exhibit Systems & Rentals, Interactive Technologies, Interactive Technologies, Virtual Reality (VR) & Augmented Reality (AR)

Tips for VR (Virtual Reality) and best practices with links to award winning cases studies and brand activations from a seasoned VR and 360 studio.