The XD Agency


About

The XD Agency is a strategic communications agency hyper-focused on experience design. We create transformative business value for our clients through immersive experiences that are emotional and real. We develop smart content and strategies to bring out the best in experiential programs and portfolios.  We lead with big ideas, not big egos. And we are the enemy of distraction. Above all, we are solutions-oriented creative thinkers, ready to identify and implement the most effective means of achieving your objectives. To do so, we leverage the following areas of mastery:  • Event marketing • Content strategy and development • Moving image • Brand strategy • Promotional marketing • Exhibits and installations • Digital, social, and mobile integration • Immersive technology • Partnership marketing • Employee engagement • Communications planning • Experiential portfolio analysis The XD Agency was formerly known as GO! Experience Design. We’re the same, but better.

We Are The XD Agency

Contact

12 East 49th Street
11th Floor
New York, New York 10017
United States

Features

  • Event marketing
  • Content strategy and development
  • Moving image
  • Brand strategy
  • Promotional marketing
  • Exhibits and installations
  • Digital, social, and mobile integration
  • Immersive technology
  • Partnership marketing
  • Employee engagement
  • Communications planning
  • Experiential portfolio analysis

Articles

Experiential Brings the Fire

Experiential Brings the Fire

in Event/Experiential Agencies

Traditionally, marketers have mistakenly thought of experiential as just another channel in the marketing mix. This mischaracterization has hurt the way the discipline is discussed, purchased, integrated into other marketing efforts, and measured.

When There's No There

When There's No There

With content far too thin and ill-defined to support the endeavor, Ishtar's investment and the stars’ considerable talent was wasted. But that mistake is not just the purview of big-budget films; it's one of the biggest missteps in live events, too.

The Psychology of Shared Experience

The Psychology of Shared Experience

As experiential designers, we spend a considerable amount of time strategizing about how to elicit specific emotions from our audiences. It is, after all, emotions that inform behaviors and generate transformational value for brands.

Experience Re-Design

Experience Re-Design

Every day, we think through pain points within our clients’ brand experiences and work to eliminate them. It’s no surprise then that that our hyper-focus on experience design extends into our personal lives, too. What experiences would we re-design?

Automakers' Digital Imperative

Automakers' Digital Imperative

From telematics to autonomous vehicles, there’s no shortage of technological innovation driving the driving the car of the future. The sales and marketing of that car, however, have not quite kept pace. And it’s to the peril of automakers.